Last updated: December 2025

1. Introduction

Diluxe Aesthetics Cambridge ("we", "our", or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you use our website (diluxaesthetics.co.uk) and our services.

2. Information We Collect

We may collect the following types of information:

Personal Information: Name, email address, phone number, and any other information you provide when booking appointments or contacting us.
Health Information: Medical history and health-related information necessary for providing safe aesthetic treatments.
Technical Data: IP address, browser type, device information, and website usage data collected through cookies and similar technologies.

3. How We Use Your Information

We use your information to:

Process bookings and provide our aesthetic treatment services
Communicate with you about appointments and treatments
Send relevant updates and marketing communications (with your consent)
Improve our website and services
Comply with legal and regulatory requirements

4. Legal Basis for Processing

We process your personal data based on: your consent, the performance of a contract with you, our legitimate business interests, and compliance with legal obligations.

5. Data Sharing

We do not sell your personal information. We may share your data with:

Service providers who assist in running our business (booking systems, payment processors)
Legal authorities when required by law
Professional advisers such as accountants and insurers

6. Cookies and Tracking

Our website uses cookies and similar tracking technologies to improve your browsing experience and analyse website traffic. This may include:

Essential Cookies: Required for the website to function properly
Analytics Cookies: Help us understand how visitors use our website
Marketing Cookies: Used to deliver relevant advertisements (Meta Pixel)

You can control cookies through your browser settings.

7. Data Retention

We retain your personal information for as long as necessary to provide our services and comply with legal requirements. Treatment records are retained in accordance with healthcare regulations.

8. Your Rights

Under UK GDPR, you have the right to:

Access your personal data
Correct inaccurate data
Request deletion of your data
Object to or restrict processing
Data portability
Withdraw consent at any time

To exercise these rights, please contact us via Instagram DM @diluxe.aesthetics.

9. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Diluxe Aesthetics Cambridge
216 Cherry Hinton Road
Cambridge, CB1 7AW
Instagram: @diluxe.aesthetics